Head it up

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Don’t be afraid to use headings and subheadings to break up your writing.

When you’re writing something that’s over a page long or that has several different sections to it, it makes sense to use headings to help your reader find their way through.

Headings and subheadings divide the text up into more manageable chunks and let the reader know what each section is going to be about.

Headings

You can use the title, headline or main heading of your writing to get the reader’s attention. For example, if you were writing an article for a local news blog, you’d probably want a title that highlights the drama of the story…:

Still Going for Gold: Wafflington Pensioner Prepares for New York Marathon

…rather than one that just states the facts:

Local Man Enters Race

This technique isn’t just for journalists. If you’re designing your marketing resources, writing an important paper or even just sending an email you really want your colleagues to read, make the most of the heading. A bold, dramatic or intriguing title can go a long way, so don’t be shy.

Subheadings

Once you get into the main body of the text, subheadings can help your reader find the information they’re looking for.

Let’s say you’re writing a letter to your customers to let them know about your new shop premises. In the letter, you’re going to explain where the new shop is, where they can park and the new range of products you have in stock. Adding a few subheadings will help the reader navigate the information and find the details they need.

Dear customer,

Thank you for supporting Woofflington Groomers, Wafflington’s award-winning pet grooming service.

Our new shop

We’re delighted to announce that we have now moved into new premises at 14 Wafflington High Street, WZ99 112 (next to Swish Cut Hairdressers). Our new shop is now open and we are accepting bookings. Please do pop in and say hello. 

How to find us

The new shop is on the number 5 bus route or the nearest car park is St James’s Street carpark, next to the Town Hall. You can find full directions on our website: wooflingtongroomerswafflington.co.uk

New in stock

From March 2019, we will be stocking the highly-requested ‘Furry Friend’ ferret combs and the all new ‘Beak It’ duck moisturiser. Please ask in store for more details. If you require a specific product, please do ask and we will be happy to order it in for you.

We look forward to welcoming you to our new shop soon.

Katherine and the Wooflington Groomers team

A good heading or subheading can make all the difference in your writing. Be bold, be clear and help your reader find their way.

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