Workshop: Hey, you!

tool set on plank
Photo by energepic.com on Pexels.com

On Monday we learned how to use the second person pronoun ‘you’ to your advantage. Today we’re going to try it out on this piece of writing:

Hey you 1

The name ‘Speedy Clean’ sounds fun and friendly, but here the writer has chosen a rather formal and old-fashioned tone. They are not addressing the reader directly, referring to them instead as ‘residents’ or ‘interested customers’:

Hey you 2

These are all areas where we can inject a bit more life by addressing the reader in the second person (‘you’).

Let’s see how that changes things:

Hey you 3

By addressing ‘you’ we’ve made this advert friendlier and more engaging. Whether you want to give important information or just to sell something, like in this advert, the second person pronoun is a great way to get the reader’s attention.

So, what do you think? Let us know how you use the second person pronoun in the comments below…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s